{"id":602,"date":"2018-06-28T13:19:11","date_gmt":"2018-06-28T11:19:11","guid":{"rendered":"http:\/\/neu.ssp-kommunikation.de\/?page_id=602"},"modified":"2018-06-29T12:57:56","modified_gmt":"2018-06-29T10:57:56","slug":"start","status":"publish","type":"page","link":"https:\/\/www.ssp-kommunikation.de\/en\/","title":{"rendered":"Start"},"content":{"rendered":"
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SSP KOMMUNIKATION WELCOMES YOU.<\/h1>\n

OUR FOCUS: ADDING VALUE
\nTHROUGH COMMUNICATION.<\/h1>\n

Due to tough competition and financial pressures, all areas of the value-added chain have been rationalized and optimized in recent decades. In the process, however, the value-adding factor of communication has been largely overlooked. Strategic corporate communication leverages this potential.<\/p>\n

The main emphasis of our services:<\/strong> strategic communication<\/a>, change communication<\/a>, public affairs<\/a>, crisis communication<\/a>, info campaigns<\/a>, digital marketing\/digital communication<\/a>, internal communication<\/a> und financial communication<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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SELECTED EXAMPLES<\/h2>\n<\/div>\n<\/div>\n
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INFO CAMPAIGN<\/p>\n<\/div>\n

A CAMPAIGN FOR ACCIDENT PREVENTION<\/h3>\n

The number of accidents caused by falls in the workplace is higher than the number of those injured in road traffic. This results in annual damages covered by insurance amounting to over 300 million euros. That is why 30+ employers’ liability associations across Germany have united to not only spread more information about the dangers via a nationwide campaign, but to also bring about a change in the behaviour of those with insurance. With a campaign budget of around 1.5 million euros, savings of more than 20 million euros were achieved in the first year alone.<\/p>\n<\/div>\n<\/div>\n

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INTERNAL COMMUNICATION<\/p>\n<\/div>\n

CHANGE PROCESS INVOLVING EMPLOYEES<\/h3>\n

Sony Germany launched a change process with the aim of reducing fixed costs by outsourcing and process optimization. It was a comprehensive programme that involved all departments and examined each and every process. By means of supporting communication, a more transparent process arose, which created confidence and succeeded in breaking routines. In total, 91 per cent of the workforce participated in the evaluation – 84 per cent saw the necessity of the process, around 80 per cent regarded the communication and integration as successful.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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STRATEGIC COMMUNICATION<\/p>\n<\/div>\n

NEW VALUES NEED COMMUNICATION<\/h3>\n

The State Chancellery of North Rhine-Westphalia intends to install a sustainable and fair procurement system in the public sector with its “newtrade NRW” project. Quality, socially fair production conditions and environmental compatibility should take the place of the dominant pricing issues. The policy in the long-term should therefore strengthen the local economy and prevent any price dumping through low-cost production. Such a paradigm shift requires communication in order to promote acceptance. SSP was contracted to support the project as their communications team.<\/p>\n<\/div>\n<\/div>\n

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INTEGRRATED KOMMUNIKATION<\/p>\n<\/div>\n

INTEGRATED COMMUNICATION FOR A CORPORATE GROUP<\/h3>\n

With more than 1,670 sites in Germany, Austria, Belgium, Switzerland and Luxembourg \u2013 of which around 370 are hardware stores and approx. 1,100 are construction material, wood and tiling retailers \u2013 Hagebau is a network of independent, medium-sized traders. How do you synchronize communication in such a broadly based system of independent partners? How do you prevent the content or the communication from being jeopardized in the worst case scenario? How do you enhance the brand image through integrated communications? SSP conducted the analysis and concept development with the company’s management.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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CRISIS COMMUNICATION<\/p>\n<\/div>\n

CRISIS COMMUNICATION BEGINS BEFORE THE CRISIS<\/h3>\n

The building materials group Xella is one of the market leaders with around 1.2 billion euros in turnover, and has teamed together with SSP to proactively develop a crisis manual, which is intended to serve primarily as an aid to production managers at the various operational sites. The agency carried out a relaunch after a successful test phase.<\/p>\n<\/div>\n<\/div>\n

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Public Affairs<\/p>\n<\/div>\n

PUBLIC AFFAIRS FOR A BROADCASTING SERVICE<\/h3>\n

How can you develop a sustainable means of communication with relevant decision-making groups? How can individual positions be consolidated and conveyed credibly? How do you make your voice heard among opinion leaders and relevant peer groups? SSP has developed a system for communicating with these target groups for Westdeutscher Rundfunk and has been implementing this successfully with those responsible in the company.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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REFERENCES<\/span><\/p>\n

CUSTOMERS THAT RELY ON US<\/h2>\n<\/div>\n<\/div>\n
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Aktion Mensch<\/h3>\n<\/div>\n
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Aktion Mensch<\/h3>\n

Media work, participation in campaigns e.g. introducing new products, among other things<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Staatskanzlei NRW<\/h3>\n<\/div>\n
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Staatskanzlei NRW<\/h3>\n

Strategic consulting, communications support on a brand launch project<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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B\u00c4KO<\/h3>\n<\/div>\n
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B\u00c4KO<\/h3>\n

Strategic consulting in the development of new business areas<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Haniel<\/h3>\n<\/div>\n
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Haniel<\/h3>\n

Internal communication, corporate publishing, among other things<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Hagebau<\/h3>\n<\/div>\n
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Hagebau<\/h3>\n

Integrated communication, preventive crisis communication<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Tr\u00e4gerkreis Erdgasfahrzeuge<\/h3>\n<\/div>\n
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Tr\u00e4gerkreis Erdgasfahrzeuge<\/h3>\n

Lead agency at the market launch<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Media Markt<\/h3>\n<\/div>\n
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Media Markt<\/h3>\n

Strategic consulting, coaching<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Rhein Energie<\/h3>\n<\/div>\n
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Rhein Energie<\/h3>\n

Strategic consulting, conception and implementation of a CRS project<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Interseroh<\/h3>\n<\/div>\n
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Interseroh<\/h3>\n

Media work, financial communication, corporate publishing<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Sony Deutschland<\/h3>\n<\/div>\n
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Sony Deutschland<\/h3>\n

Change communication<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Trimet<\/h3>\n<\/div>\n
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Trimet<\/h3>\n

Strategic consulting, financial communication, corporate publishing<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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HVBG<\/h3>\n<\/div>\n
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HVBG<\/h3>\n

Campaign for accident prevention, among other things<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

SSP KOMMUNIKATION WELCOMES YOU. OUR FOCUS: ADDING VALUE THROUGH COMMUNICATION. Due to tough competition and financial pressures, all areas of the value-added chain have been rationalized and optimized in recent decades. In the process, however, the value-adding factor of communication has been largely overlooked. Strategic corporate communication leverages this potential. The main emphasis of our […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-602","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.ssp-kommunikation.de\/en\/wp-json\/wp\/v2\/pages\/602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ssp-kommunikation.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ssp-kommunikation.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ssp-kommunikation.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ssp-kommunikation.de\/en\/wp-json\/wp\/v2\/comments?post=602"}],"version-history":[{"count":7,"href":"https:\/\/www.ssp-kommunikation.de\/en\/wp-json\/wp\/v2\/pages\/602\/revisions"}],"predecessor-version":[{"id":697,"href":"https:\/\/www.ssp-kommunikation.de\/en\/wp-json\/wp\/v2\/pages\/602\/revisions\/697"}],"wp:attachment":[{"href":"https:\/\/www.ssp-kommunikation.de\/en\/wp-json\/wp\/v2\/media?parent=602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}