{"id":640,"date":"2018-06-28T15:04:49","date_gmt":"2018-06-28T13:04:49","guid":{"rendered":"http:\/\/neu.ssp-kommunikation.de\/?page_id=640"},"modified":"2018-06-28T15:05:02","modified_gmt":"2018-06-28T13:05:02","slug":"info-campaigns-cologne","status":"publish","type":"page","link":"https:\/\/www.ssp-kommunikation.de\/en\/info-campaigns-cologne\/","title":{"rendered":"Info campaigns"},"content":{"rendered":"<div class=\"container-fluid beraterpage\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-12\">\n<div class=\"leistungpage\">\n<div class=\"row\">\n<div class=\"offset-lg-2 col-lg-8\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/ssp-redesign-icons_v-kopie-15.png\" \/><\/p>\n<h2 class=\"leistungpageheadline\">WIDESPREAD IMPACT BY FINDING<br \/>\nTHE RIGHT MIX OF MEDIA<\/h2>\n<p><strong>How can I still remain relevant in a time of information overload? By synchronizing your messages and communication channels, by giving your communication a dramatic composition, and by arguing plausibly and comprehensibly.<\/strong><\/p>\n<p>Campaigns are said to be particularly public-oriented. This is perhaps a reason why this tool has been used more and more frequently in recent years, even with topics and occasions for which campaigns were only partially suitable. The result: the anticipated success is not achieved, the results do not balance out with the costs.<\/p>\n<p>Campaigns have a specific profile: They are limited in time, they appeal to the emotions before they address the rational, they communicate through different media channels, and they have a dramatic effect and are designed to attract specific target groups. Campaigns are therefore no pretext for communicative actionism. Rather, they can help communicate messages precisely and emphatically \u2013 without any loss of content.<\/p>\n<h4>MORE REFERENCES<\/h4>\n<ul class=\"list-unstyled referenzen\">\n<li>Montagstiftung Urbane R\u00e4ume gAG, Bonn<\/li>\n<li>Bundesministerium f\u00fcr Bildung und Forschung, Bonn<\/li>\n<li>Fachagentur nachwachsende Rohstoffe, G\u00fclzow<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-12\"><a href=\"\/en\/service\/\" class=\"beraterinfos\">Go back<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>WIDESPREAD IMPACT BY FINDING THE RIGHT MIX OF MEDIA How can I still remain relevant in a time of information overload? By synchronizing your messages and communication channels, by giving your communication a dramatic composition, and by arguing plausibly and comprehensibly. Campaigns are said to be particularly public-oriented. This is perhaps a reason why this [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-640","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.ssp-kommunikation.de\/en\/wp-json\/wp\/v2\/pages\/640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ssp-kommunikation.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ssp-kommunikation.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ssp-kommunikation.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ssp-kommunikation.de\/en\/wp-json\/wp\/v2\/comments?post=640"}],"version-history":[{"count":2,"href":"https:\/\/www.ssp-kommunikation.de\/en\/wp-json\/wp\/v2\/pages\/640\/revisions"}],"predecessor-version":[{"id":642,"href":"https:\/\/www.ssp-kommunikation.de\/en\/wp-json\/wp\/v2\/pages\/640\/revisions\/642"}],"wp:attachment":[{"href":"https:\/\/www.ssp-kommunikation.de\/en\/wp-json\/wp\/v2\/media?parent=640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}