Maintaining relationships, building images, and communicating through relevant reference groups are all part of the day-to-day activities of a PR agency. Yet public relationships are changing due to new media and consumption habits. We bring our three decades of experience and translate this into current framework conditions.
Maintaining relationships, building images, and communicating through relevant reference groups are all part of the day-to-day activities of a PR agency. Yet public relationships are changing due to new media and consumption habits. We bring our three decades of experience and translate this into current framework conditions.
For years, PR agencies were primarily press offices. Maintaining press contacts, preparing topics for media events, performing professional preparatory work for editorial offices and editors – a good communications agency must still have a command over all of this. But the influence of traditional media over the formation of opinion is continuously diminishing. The need for awareness of the media socialization of their target groups is important for public relations – they have to know about the possibilities and no-goes of digital communication. Good public relations means establishing themes, managing them, and translating them into stories that are also compatible with the digital channels and their specific requirements.
