Changing consumer habits, new media offerings, and value transitions all force companies to adapt, be it their product portfolio, their production process, or their approach to customers. A task that must be approached with communicative professionalism.
Markets are subject to rapid change and companies have to respond in a timely manner. They have to change production processes, relocate production sites, adapt internal structures, and bring new or modified offers onto the market. This requires – internally and externally – a congruent, coordinated communication strategy; employees must be able to make well-founded (difficult) business decisions. Suppliers, financiers, and customers must adapt to the changing framework conditions, and endorse them.
Detailed analyses of stakeholders and their temperaments, knowledge about the relevant communications channels, close-knit cooperation with the appropriate internal task forces – all this helps foster the perfect strategic approaches. Credible communication, both internally and externally, and documenting the first successful change processes gives the change communication substance.
