Financial communication requires a mix of economic expertise and sound journalistic handiwork. Shareholders want to be informed in a well-founded and professional manner – with the relevant facts for them.
Whether quarterly reports, press conferences on financial statements, or annual reports – supplying the shareholders with relevant information has its own set of basic rules. Such a high degree of journalistic competence and experience is hardly required in any other area of communications consultancy.
Topics must be presented in an effective manner here. Those involved must be in a position to act as accepted spokespersons. Correspondingly, financial specialists are a mixture of journalists, business area managers, and coaches. They understand complex economic correlations and are capable of conveying them intuitively and convincingly.
